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Product strategy
UX strategyProduct roadmapsROI measurementUser research
UX / AI / Content / Product Strategy
Hi, I'm Alexa
I translate user confusion into product direction.
My sweet spot sits at the intersection of data, storytelling, and product strategy. Lately, I've been focused on how user behavior, AI systems, and product architecture shape the way people experience complex software.
The work I enjoy most is finding the patterns beneath friction and turning them into experiences that feel more intentional, scalable, and human.
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My philosophy
Listen closely. Build intentionally. Design experiences that scale.
I believe good UX starts with paying attention. Not just to what users say, but to the patterns beneath the friction. What keeps confusing people? What workarounds are becoming normalized? What signals is the product unintentionally sending?
Sometimes the issue is content. Sometimes it's the workflow. Sometimes the product itself is fighting the user's mental model.
That's the part of UX I enjoy most: Translating ambiguity into clearer experiences, stronger product decisions, and systems that become more intuitive over time.
My work combines research, analytics, experimentation, and systems thinking to help make complex products easier to understand.
Because of that, I think deeply about the role content plays within a product experience. Information architecture, terminology, guidance, and context all shape how people interpret, navigate, and trust a product. They influence whether something feels intuitive, discoverable, and actionable.
We're also at a fascinating crossroads with software. Experiences are becoming increasingly AI-driven, and some of our users even are AI. As we design for this new world, one thing remains true regardless of who — or what — is interacting with a product: Clarity creates reliability.
When workflows are straightforward, systems behave more predictably. When concepts are unified, decisions become easier to make. When the product carries its weight, content doesn't have to compensate.
Those are the kinds of experiences I'm driven to build. Experiences where complexity feels manageable, decisions feel intentional, and users can move forward with confidence.
Core strengths
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Systems thinking
Systems designInformation architectureAPI design as UX designConnected experiences
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AI and interaction
AI workflowsConversational AIContext engineeringAI-ready experiences
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Content systems
Content as a productUX writing systemsControlled vocabulariesWorkflow simplification
05
Operational leadership
Cross-team collaborationExperimentationInsight synthesisData analysis
Frameworks
Mental models for making complexity usable
01
Education is a two-way street
How shared language, user education, and feedback loops help complex products feel clearer and more approachable.
02
Language that gets the job done
Why outcome-focused labels help users scan, decide, and act without needing to understand every technical detail first.
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My work
Case studies
A selection of some of my favorite projects across UX strategy, content systems, AI, and product clarity.
01
Enterprise navigation overhaul
A user once described the previous navigation as "the house of mirrors at the carnival." We needed a better way to help users quickly find what they needed.
I led a redesign of the entire information architecture to focus on use cases rather than product silos.
UX strategyInformation architectureUser research
02
Empty states strategy
Empty states across the platform were generic and failed to guide users toward meaningful actions. First-time users often felt lost when encountering zero-data scenarios, leading to high bounce rates and poor user retention.
I developed a comprehensive empty states framework with engaging copy and visual designs that provided contextual guidance and clear next steps.
Content strategyA/B testingOnboarding experienceUX writing
03
AI-assisted content quality scoring and generation
Copy reviews came fast and furious, taking time away from larger, strategic initiatives. We needed a way to democratize UX writing.
I built an AI-assisted tool for evaluating content against the company's voice, tone, terminology, and usability standards.
AI-assisted UXContent strategyUX writing systems
04
Firewall policy builder
Security administrators were configuring highly conditional DNS, HTTP, and Network policies through fragmented, scroll-heavy workflows.
I led a redesign of the policy builder around a simpler "If / Then" mental model, using AI-assisted prototyping to accelerate alignment and make a complex enterprise workflow feel achievable.
Enterprise UXAI prototypingUX design
05
Designing documentation for retrieval
Technically correct documentation was still producing unreliable AI answers once it was fragmented and retrieved by LLM systems.
I created a chunkability framework for evaluating whether documentation could remain understandable, trustworthy, and actionable in isolation.
AI content strategyDocumentation IARAG systems
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Resume
Experience and talks
A lightweight timeline of roles, education, and speaking work. Download full resume.
Cloudflare
UX, content, and product strategy for complex B2B, security, and AI-driven experiences.
Oct 2025 - May 2026
Lead UX Content Strategist
Oct 2024 - Oct 2025
Senior UX Content Strategist
Oct 2023 - Oct 2024
UX Content Strategist
Jul 2022 - Oct 2023
UX Content Designer
DICK'S Sporting Goods
Content strategy, B2C customer journeys, and analytics-informed copy.
Nov 2021 - Jul 2022
Creative Copywriter
Sep 2018 - Nov 2021
Associate Copywriter
Aug 2017 - Sep 2018
Contract Copywriter
Education
Northwestern University
M.S. Information Design and Strategy - Specialization: Communicating with Data
The Ohio State University
B.A. Journalism - Minors: Media Production and Analysis, Pop Culture, and Political Science
Speaking
Growing in Content 2026
Talk: "When the right answer isn't more words: How content feedback reveals what products really need"
Watch talkScroll
References
What partners say
Notes from cross-functional partners across product, content, engineering, and design.
01
Product Manager
Alexa is full-stop one of the brightest and most capable people I've ever worked with. Her capability and her pragmatism, curiosity, ability to digest information, and general attitude and aptitude are unmatched...
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Engineering Manager
Alexa has been a pivotal force within the enterprise product organization as a UX Content Strategist. Her leadership on multiple initiatives has significantly enhanced our users' experience through her close collaboration with the product design and Dashboard teams. Alexa has spearheaded research initiatives and tracking efforts that have been crucial in understanding our users' habits and needs. This insight has allowed our product teams to make informed decisions, effectively filling the gap left by the absence of a Product Manager for the Dashboard team.
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Technical Writing Manager
I partnered with Alexa on projects at a large infrastructure company, and she knew the enterprise products better than some of the product managers and engineers building them. That's not an exaggeration. She was constantly in the product, on customer calls, pulling data, investigating how people actually used features and where they were getting stuck. And then she did something about it.
04
Product Manager
Alexa has revolutionized how we leverage usage data in the enterprise product. She has driven the creation of metrics and changes in the product that have directly driven increased usage and revenue. Alexa worked across product, engineering, BI and more to develop a clear and accurate picture of how the enterprise platform users interact with the platform and then executed against a clear set of improvements she identified from those metrics.
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Design Manager
Alexa has truly elevated our strategic content experience. Her deep knowledge of the enterprise platform product, combined with her sharp understanding of user needs, makes her an invaluable asset to our team and a cornerstone for enhancing the user experience. Alexa's reliability is unmatched; she consistently attends meetings and contributes meaningfully to workshops and brainstorming sessions.
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Product Director
Alexa is a superstar. Every opportunity I've had to work with her has been an absolute pleasure - she's organized, thoughtful, detail oriented, thorough, customer-focused, empathetic, and clear; she skillfully balances delivering short term wins with advocating for longer term/bigger picture change; she tells the important story quickly while providing the details for people who want to dig deeper. We all have things to learn from Alexa.
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Get in touch
Let's compare notes.
I'm always interested in learning about how others approach user experience and content. Whether you have a question or just want to say hi, feel free to reach out.
alexaalyse@gmail.com
Location
Pittsburgh, PA
Phone
+1 (412) 266-8558
linkedin.com/in/alexamavrogianis